|
CONTACT:
Janie Sills
240 Old McHenry
Long Grove, IL 60047
847-498-1836
THE OLIVE TAP TAKES A TURN FOR THE BETTER!
Rick Petrocelly, founder and owner of the Olive Tap, an olive oil tasting emporium, has opened an expanded new Olive Tap, moving the shop into the remodeled historic creamery building in Long Grove's business district.
The new location, across from the mill pond at 240 Robert Parker Coffin Road, has been designed to create a specialty gourmet market in the area in response to customers' requests for added products.
The Olive Tap comprises nearly 2400 square feet of retail space and offers over 30 seasonal extra-virgin olive oils, flavored oils, and specialty oils from small batch producers around the world. Nearly 20 balsamic vinegars along with vincottos, and olive specialty products are available as well.
Continuing his signature display, Petrocelly, a certified olive oil consultant, stores his oils and balsamic vinegars in imported stainless steel containers from Milan called fustis that maintain freshness by protecting the product from the harmful effects of heat and light.
Customers are encouraged to sample the different varieties with a turn of the tap before a purchase. Their selection is then poured, with the bottle marked with varietal, production year, and date of freshness. Oils and vinegars range from $8.95 to $17.95 for a 375 ml (12.7 oz.) bottle.
Realizing a 2-year goal, the Olive Tap merged with its sister shop in Long Grove, the Olive Tap Gourmet Market, to showcase an array of sea salts, condiments, dip mixes, pasta and finishing sauces, and gourmet meats and cheeses. Spices, herbs and seasonings are displayed in the new "Spice Locker" featuring sliding glass doors for temperature and humidity control. A bright corner of the new shop is devoted to cookware, ceramic ware, and kitchen accessories.
Another highlight is a cooking /demonstration area where Petrocelly and guest chefs conduct regular free weekend drop-in culinary programs from noon to 2:30 p.m. using store products. " I want to get people into creative cooking and show them how to use highly flavored oils and vinegars and other specialty ingredients in dishes that look appealing and taste great," says Petrocelly.
The 1,600 - square foot second story offers additional opportunities for Petrocelly and more choices for his customers. The space houses a design center enabling staff to assemble a wider selection of gift baskets for all special occasions.
The selection of personalized labels and a custom wedding line are being expanded. A large shipping area accommodates the growing demand for in-store and on-line requests. In addition, there is a test kitchen where new products and recipes are evaluated.
The new Olive Tap is open year-round from 10 a.m. to 5 p.m. Monday - Saturday and 11 a.m. to 5 p.m. on Sunday. For more information, phone 847.468-8741 or go to
www.theolivetap.com
|
